My approach to photographing product photography and portraiture is basically the same. We are all fundamentally made up of the same core atoms, just arranged in a different sequence. Like each of us, like a product created by an entrepreneur, a work of art created by and artesian, an environment or functional art created by a craftsman, all have their unique characteristic. I enjoy working with the maker, the art director, the graphic designer, to search for the best light and perspective to describe the objects most distinctive traits.